The IPR PRide Awards 2004/5 - Midlands - Award winners pick up their accolades

GOLD - PR TEAM OF THE YEAR - IN-HOUSE

Derbyshire County Council A strong team with great commitment, said the judges. Its work was very well measured and contained masses of positive data to demonstrate effectiveness. The excellent 'Stop Hurting' campaign on domestic violence was perhaps the single most impressive example of its output, but there were many other reasons for the award. The team's achievements ranged from a high-quality professional publication, Derbyshire Insight, which was praised for its design and impact, to an engaging programme - The Big Vote - aimed at getting the young people of Derbyshire involved in, and understanding the importance of, local elections and representation. Its work on consumer safety, with a campaign addressing the issues of illegal trading in order to raise awareness and reduce offences, was also strong.

GOLD - PR TEAM OF THE YEAR - CONSULTANCY

Haslimann Taylor Last year was the most successful yet for this consultancy, and its sheer range of clients and campaigns give a clue as to why. The judges were impressed with the level of data Haslimann Taylor was able to supply to back up its achievements. Business-to-business and consumer campaigns were carried off with equal confidence, with client Arriva benefiting from the agency's approach. In particular, the Full House programme for Arriva buses made great use of local media attention and generated a lot of coverage. Its interaction with Vintage Inns showed a team in tune with client needs, while its work for Taylor Woodrow Construction demonstrated an ability to differentiate messages without confusion. Excellent progress from a professional and committed group of PR practitioners.

GOLD - GRAND PRIX

Derbyshire County Council: Stop Hurting 'Outstanding' was the judging panel's one-word summary of this campaign. It was launched last year in a bid to reduce domestic abuse across Derbyshire, where more than 8,000 incidents were reported to police in 2003. 'Stop Hurting' was the message, aimed at highlighting the help, support and information available for people, mainly women, who are the victims of abuse at home. It encouraged them to seek help and sought to inform victims, as well as attempting to demonstrate to perpetrators, that abuse is unacceptable. The campaign linked with Women's Aid, the police, housing agencies, voluntary groups and refuges. The judges said it was a comprehensive campaign demonstrating ongoing evaluation and showing a positive response.

CONSULTANCY VALUE SPONSORED BY THE PRCA

GOLD - THE BRIGHT CONSULTANCY

The Impact of Football on Shopping (Footfall)

Well done, said the judges. Bright has given the client fantastic value

with this fine programme. The panel said awarding Gold was 'a

no-brainer'. Excellent.

SILVER - HASLIMANN TAYLOR

A Vintage Year (Vintage Inns) A very good campaign with clear thinking

and impressive coverage. A very happy client, the panel concluded.

Public Affairs/Lobbying Programme

SILVER - CONNECT PR

Marylebone Lights (Calor)

A well-developed campaign by Connect around the theme of cleaner road

fuels. This campaign used the idea that London's Marylebone Road is one

of the country's most polluted areas, with vehicle emissions forcing

pedestrians to inhale an average equivalent of 30 cigarettes a day.

These arresting figures and a lively approach helped to make this a

winning entry for Connect.

USE OF PHOTOGRAPHY, DESIGN OR NEW MEDIA

GOLD - HASLIMANN TAYLOR

Images of Innovation (Bostik Findley)

The judges said this showed the value of using professionally styled

photography. The images attracted editorial attention, demonstrating

good results achieved on a fairly low budget.

GOLD - THE BRIGHT CONSULTANCY

In-Car Entertainment (RAC Auto Windscreens)

A very strong idea that carried the bonus of demonstrating life beyond

the initial holiday period the campaign was developed for.

PUBLIC SECTOR PROGRAMME

GOLD - DERBYSHIRE COUNTY COUNCIL

Stop Hurting

A truly impressive effort from the team at Derbyshire County Council

formed the basis of this comprehensive campaign on domestic violence.

The judges marked this out as an attention-grabbing programme that

delivered impressive, measurable results. One of its key features was

ongoing evaluation that has shown a highly positive response from target

audiences.

INTEGRATED PR CAMPAIGN

SILVER - DERBYSHIRE COUNTY COUNCIL

B-Line

The judges were impressed by this clever idea well communicated. Its aim

was to bring together young people, the local authority and local

business to mutual benefit.

SILVER - LEADER COMMUNICATIONS

Search for the Real Bostin Bunch (Black Country Tourism)

The judges praised this entry as having all the ingredients of a sound,

integrated campaign with a very strong consumer element. It achieved

excellent results and created sustained media interest.

BUSINESS-TO-BUSINESS CAMPAIGN

GOLD - McCANN ERICKSON PR

Countdown to the Day (Ideal Boilers)

A very impressive drive that delivered well-targeted coverage against

clear objectives.

SILVER - THE BRIGHT CONSULTANCY

The Impact of Football on Shopping (Footfall) Excellent value delivered

with style.

SILVER - WILLOUGHBY PR

Turn on to Triton (Triton)

Well planned with enviable results.

NEWSLETTER

GOLD - DERBYSHIRE COUNTY COUNCIL

Derbyshire Insight

A high-quality publication with good design and forceful stories.

SILVER - THE BRIGHT CONSULTANCY

The Burning Issue (Calor)

This customer title showed a fine eye for design and a great feel for

layout in another impressive entry.

SILVER - UNIVERSITY OF BIRMINGHAM

Buzz

The title of this excellent magazine sums up the style of the

publication.

USE OF INTERNAL COMMUNICATION

SILVER - SEAL COMMUNICATIONS Hazlewood People - The Most Important

Ingredient (Hazlewood Prepared Foods)

The panel praised Seal's work as well thought out, well presented and

well received by its target audience.

SILVER - EAST STAFFORDSHIRE BOROUGH COUNCIL

Internal Communications

This was a very strong entry that showed a structured approach to

internal communications and delivered against its objectives.

CONSUMER CAMPAIGN

GOLD - WILLOUGHBY PR

WKD National Kebab Week 2003 (WKD)

A well-put-together, fun campaign, relevant to its target audience.

SILVER - HASLIMANN TAYLOR

Going Your Way 2003 (Arriva)

A very creative campaign with clear objectives.

SILVER - THE BRIGHT CONSULTANCY

Beating Bank Holiday Stress (RAC Auto Windscreens)

This campaign was produced in six weeks, and it showed good PR by

integrating well with an advertising campaign running at the same

time.

LOW-BUDGET CAMPAIGN

GOLD - LEADER COMMUNICATIONS

Manufacturing our Future (Manufacturing Foundation)

This campaign was great fun, making excellent use of its limited budget

to deliver impressive results.

SILVER - HARRISON COWLEY

Search for the House of Pane (James Harcourt)

A creative campaign in which the PR material generated was relevant and

helped to lead the debate.

IN-HOUSE CAMPAIGN

SILVER - BM SOLUTIONS

One-Minute Mortgage

The judges felt this was a very solid, credible piece of work that

successfully communicated the product's message of simplicity to its

target audience.

A variety of tactics were used to put the message across, including

direct mail, themed events and research. These added up to a clearly

constructed, well-executed campaign that delivered tangible results.

COMMUNITY CAMPAIGN

GOLD - DERBYSHIRE COUNTY COUNCIL

Stop Hurting

A comprehensive in-house campaign with impressive ongoing

evaluation.

SILVER - DERBYSHIRE COUNTY COUNCIL

B-Line A clever idea to bring together young people, the local authority

and local business.

SILVER - BOROUGH OF TELFORD & WREKIN

Get Into Learning The agency impressed with strong communication and

good results.

TRADE OR TECHNICAL CAMPAIGN

GOLD - McCANN ERICKSON PR

Countdown to HE (High Efficiency) Day (Ideal Boilers)

This creative, energetic campaign generated hugely impressive coverage

and made good use of impending legislation to drive interest. Well

planned with tangible, measurable objectives.

SILVER - BM SOLUTIONS

One-Minute Mortgage

The judges felt this solid piece of work successfully communicated its

message to its targeted audience.A clearly constructed, well-executed

campaign.

RELATIONSHIP MANAGEMENT PROGRAMME

GOLD - McCANN ERICKSON PR David Wilson Homes

The judges said this campaign was a success story.

SILVER - HASLIMANN TAYLOR

A Vintage Year (Vintage Inns)

SILVER - SEAL COMMUNICATIONS

Helping Retailers Building Better Business (Punch Taverns)

SILVER - THE BRIGHT CONSULTANCY

Building with Baxi (The Baxi Group)

YOUNG COMMUNICATOR

WINNER - JANE AINSWORTH

Willoughby PR

An outstanding candidate who has risen through the ranks and clearly

demonstrated high levels of communication in all aspects of PR, said the

judges. It was refreshing, they added, to meet someone in their 20s with

such a high degree of professionalism, charisma and commitment, as well

as a real understanding of the industry. A worthy winner and a unanimous

decision by the panel.

SMALL TEAM/SOLE PRACTITIONER

EAST STAFFORDSHIRE BOROUGH COUNCIL

WINNER - COMMUNICATIONS STRATEGY

Within the last year, East Staffordshire Borough Council's PR operation

has been set up as a communications function that is highly organised,

professional and committed. Its internal comms work has been

particularly good, and the judges were very impressed, going so far as

to say that it was 'set to deliver great things'.

All finalists can be found at www.ipr.org.uk/prideawards.

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