Brazen set to lift Caudwell profile

Telecoms entrepreneur and Phones4U founder John Caudwell has drafted in Brazen PR to raise his personal profile.

Brazen owner Nina Wheeler said Caudwell wants to emphasise that ‘he has customer excellence at his heart’.

The agency will bill Caudwell as an expert on issues such as entrepreneurship and customer service in the national business press.

Caudwell’s contract with Lewis PR for personal business publicity ended last September.

Brazen already handles consumer PR for Phones4U, Caudwell’s landline firm Homecall and his mobile phone insurance administrator Policy Administration Services.

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