Cardiff in sports push

Regeneration body The Cardiff Initiative is planning a campaign to underline the Welsh capital’s sporting credentials during its centenary year.

The move comes as Cardiff’s Millennium Stadium prepares to host the Wales v England Six Nations fixture this weekend.

Sponsorship agency Sports Impact has been hired to raise the city’s profile in the sports media. The Millennium Stadium also hosts the FA Cup final.

The agency estimates that nearly one million English football, Rugby Union and Rugby League fans will be heading for Cardiff this year.

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