Broadband drive targets Cheshire

North West Regional Development Agency (NWRDA) has hired Spin Media and Fido to encourage Cheshire residents and businesses to sign up to broadband.

The agency wants 25 per cent of households and businesses in Cheshire to sign up by August. Seventeen per cent of local households and businesses currently use broadband.

The Department for Trade and Industry is encouraging regional development agencies to campaign for broadband to help it meet its target of making Britain the most internet-literate country in Europe by 2006, according to Spin director Daniel Kennedy.

Manchester-based Spin Media and Fido will co-manage the consumer campaign, targeting community groups and SMEs.

The campaign is based around two touring hi-tech trucks loaded with broadband-enabled PCs, which will visit towns in the district.

Spin is also hosting a series of seminars and events and promoting case studies of successful local businesses that use broadband.

Kennedy said: ‘For local economies to survive they must embrace the internet, and with broadband the system has less hiccups. Broadband takes businesses to a wider audience.’

A recent report by the Centre for Economics and Business Research suggested that the use of broadband could mean a £22bn boost to the UK economy through increased productivity.

Spin and Fido won the brief after a six-way pitch.

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