The move is part of the establishment’s mission to become one of the world’s top 25 universities by 2015. The university was created last October by the merger of Manchester University and the University of Manchester Institute of Science and Technology, and now numbers 36,000 students.
WS’s brief also includes providing advice on how the university should structure its in-house public affairs and external relations team.
The account is led by WS corporate and public affairs director D-J Collins, who reports to the university’s director of external relations Ian Haworth.
‘Manchester needs to attract the star researchers from around the world,’ Collins said.