Gifford McCrystal will primarily target clients in the throes of a merger or
acquisition in need of regulatory advice and wanting to maintain good relations with all sections of the media.
Its founding clients include Phonographic Performance, a company that
collects royalties on behalf of record companies.
Gifford said the consultancy would aim to provide ‘broad public affairs and
PR support for major transactions’.
Gifford, the ‘G’ in GJW, helped found the agency in 1980, where he remained for more than two decades. He witnessed several changes of ownership, finally leaving as chief executive two years ago. He has since provided PR support to clients in the oil industry.
McCrystal was made redundant as the Evening Standard’s City diary columnist last year. Prior to that he worked at The Observer, The Daily Telegraph and Sunday Business.
He was also director of corporate comms at Swiss bank UBS, where he defended charges that it had benefited from Nazi gold.