Awareness campaign close-up: EDA slams eating disorder services

Organisation Eating Disorders Association Campaign International Eating Disorders Awareness Week 2005 PR team In-house Date 6 - 12 February

The Eating Disorders Association (EDA) will next week begin its annual awareness campaign by publishing a critical report on the provision of eating-disorder treatment services across England and Wales.

The report, launched on 7 February at the House of Commons, will compare the services available against recommendations in National Institute for Clinical Excellence guidelines published a year ago.

Chief executive Susan Ringwood has previously said the EDA is ‘concerned’ that eating-disorder services are ‘still very patchy’ and that ‘some areas have little or no service provision’.

Further detail will follow next week to provide regional news hooks for the awareness week, which is taking place for the sixth time in the UK and is part of an increasingly global campaign that also takes place in countries such as the US and Canada.

Conferences, clinic open days and activities by self-help groups and supporters will occur during the week, while live and pre-recorded interviews for morning news shows are also planned.

More broadly, the EDA wants to get over the message that the sooner people seek treatment, the more likely they are to recover from eating disorders.

The Priory Group, the mental-health services provider, has helped to fund the cost of launching the report.

For further information contact EDA head of comms Steve Bloomfield on 0870 770 3221.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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