Myers will be expected to position the company as an expert on the publishing industry in the business press. She takes responsibility for the overall strategy of all magazine launches, as well as corporate communications, internal comms and media relations.
IPC head of media relations Chris Taylor said Myers’ appointment was ‘the perfect opportunity’ for the company to conduct a review of all the elements of her remit.
Myers, who was made redundant by the AA three months ago (PRWeek, 15 October), said she planned to ensure IPC Media had a ‘strong and credible voice on all publishing matters and on the industry itself’.
She takes up the post on 7 February and plans to concentrate on demonstrating IPC’s leadership on issues such as magazine distribution and methods of readership measurement.
Reporting to HR director Dee Mair, who has board responsibility for corporate communications, Myers replaces IPC Media stalwart Julie York, who stepped down after eight years in the role for family reasons.
Bell Pottinger Corporate & Financial currently has a three-month retainer with IPC Media for a corporate comms brief that is due to end in February.
l IPC Media has hired PagetBaker to handle all publicity for the 50th anniversary of its flagship publication TVTimes, which it will celebrate in September.
It is the first time TVTimes has used a PR agency, although PagetBaker has worked with IPC’s Country Leisure Magazine division.
The agency will also handle PR for TVTimes sister publication TV & Satellite Week on a project basis.