AS Biss to push Nationwide as consumer champion

Nationwide Building Society has handed AS Biss & Co its public affairs account as part of a strategy to position itself as a champion of first-time buyers and the man on the street.

The appointment comes as Nationwide puts pressure on the Government to reduce stamp duty for people wanting to gain a foothold on the housing ladder. Nationwide public affairs manager Sarah Atkinson said: ‘We have to create a climate of affordability for first-time buyers if we are to keep the housing market moving.’

Nationwide executive director Stuart Bernau will next month give evidence before a Treasury Select Committee investigating banks that charge customers to make withdrawals from cash machines.

AS Biss pitched against Bell Pottinger Public Affairs, Weber Shandwick Public Affairs and Good Relations Political. The incumbent was LLM Communications.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.