Opinion: My Best Hire - Charlotte Fleming

Cherry Wood, managing director of Athena Medical PR, on the 'tenacious' Charlotte Fleming.

'I knew within the first few minutes of interviewing Charlotte in February 1999 that I wanted to offer her a job. She was keen to join a start-up agency and didn't seem daunted by the fact that she would only be the fourth full-time member of staff.

'Charlotte was thrown right in at the deep end but she rose to the challenge like the true star that she is. She was an instant hit with colleagues, opinion leaders and journalists.

'Above all, she delivered time after time, impressing everyone who came across her.

'If Charlotte continues her career as she set out, there is no doubt that she will be one of the future leaders in healthcare PR.'

Charlotte Fleming is now an account director at Munro & Forster Communications.

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