PRCA opens membership door to agency minnows

The Public Relations Consultants Association is to offer membership to agencies with between three and five staff for the first time as it bids to become ‘more inclusive’.

Eligibility for the PRCA’s ‘Observer’ membership category is open to firms that have traded for at least a year and have three to five staff. They must pay £1,000 a year up-front.

The move is the PRCA’s first major structural change since MD and director-general Patrick Barrow joined six months ago. Members formerly required at least five staff and had to be at least two years old.

‘Safeguards and quality checks still apply,’ said Barrow, who added that top benefits for new members were advice on contracts and legal issues.

Threepipe Communications is one agency keen to join. Co-founder Jim Hawker said: ‘It will help us to have the PRCA stamp of credibility.’

The PRCA wants to boost its membership level from 130 to 300 consultants. Its previous lowest annual membership fee was £2,146.

Leader, p21

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.