PRCA opens membership door to agency minnows

The Public Relations Consultants Association is to offer membership to agencies with between three and five staff for the first time as it bids to become ‘more inclusive’.

Eligibility for the PRCA’s ‘Observer’ membership category is open to firms that have traded for at least a year and have three to five staff. They must pay £1,000 a year up-front.

The move is the PRCA’s first major structural change since MD and director-general Patrick Barrow joined six months ago. Members formerly required at least five staff and had to be at least two years old.

‘Safeguards and quality checks still apply,’ said Barrow, who added that top benefits for new members were advice on contracts and legal issues.

Threepipe Communications is one agency keen to join. Co-founder Jim Hawker said: ‘It will help us to have the PRCA stamp of credibility.’

The PRCA wants to boost its membership level from 130 to 300 consultants. Its previous lowest annual membership fee was £2,146.

Leader, p21

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.