McDonald’s Love quits for Microsoft EMEA job

Microsoft has poached Mike Love, the top European PR man at McDonald’s, to fill a newly created role of senior director of corporate comms EMEA as it seeks to boost its reputation across the region.

McDonald’s Love quits for Microsoft EMEA job
McDonald’s Love quits for Microsoft EMEA job

The news that Love, a McDonald’s stalwart for the past decade, is to join

Microsoft comes as it emerges that UK head of corporate affairs Karen Bergin has quit the US software giant.

Bergin left last week after six years and told PRWeek she did not have a new job lined up. A UK restructure is now under way.

Love’s Reading-based role, which reports to general manager EMEA Philippe Dumont, will see him oversee a six-strong regional PR team, plus EMEA relations with retained agencies such as Waggener Edstrom and APCO.

Love, a political agent for Margaret Thatcher from 1987 to 1992, joined McDonald’s as UK head of comms in 1994. He has spent the past two years as corporate V-P/ director of corporate affairs Europe.

Love, who starts next month, said he planned to ‘look at how to best protect and promote’ Microsoft’s reputation.

Microsoft is appealing against a March ruling by the European Commission that it has abused its dominant market position.

Microsoft expects to hear later this month whether anti-trust penalties imposed by the EC will become effective immediately or be suspended.

McDonald’s is recruiting internally to replace Love.

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