Milk Link calls in Lawson Dodd

Dairy consortium Milk Link has hired Lawson Dodd to handle a PR offensive for long-life milk Moo, replacing incumbent agency Harrison Cowley.

Lawson Dodd scooped the account after a three-way pitch and will promote Moo as a store-cupboard ingredient using the strapline ‘Make it with Moo’.

The media relations push will run until next spring, targeting the regional press and women’s magazines such as Ideal Home.

Lawson Dodd director Belinda Lawson said: ‘We will target mums and sponsor food events – using the sense of humour that goes with the Moo brand.’

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