Wylie, who has been on gardening leave since exiting Cubitt in October (PRWeek, 22 October), is to join GA in the new position of deputy London CEO, reporting to worldwide chief executive Richard Constant and working alongside COO Ken Cronin.
The position was downgraded after Bennett left to become managing partner of The Maitland Consultancy.
‘Our experience is that having a London CEO has given rise to the impression that we are in some way a one-man band, which we are not,’ Constant said.
GA said it has not finalised an arrival date for Wylie, who is still bound by contractual obligations to Cubitt, but it is thought that he will take up his position in February.
Prior to joining Cubitt, Wylie was MD of Citigate Dewe Rogerson’s South African practice before leaving to set up Cubitt in 1998 with group MD Simon Brocklebank-Fowler, former CDR investor relations director Noga Villalon and Nabarro Wells chairman Nigel Atkinson.
Just before his departure, Wylie held a 17.5 per cent stake in the firm.
The departure of former Sunday Telegraph City editor Bennett from GA earlier in the year sparked a review of PR at GA client Aberdeen Asset Management, which subsequently axed the agency from the account.
Online travel agent lastminute.com also shifted its financial account to Maitland just seven months after handing the work to a GA team led by Bennett (PRWeek, 6 August).