The IPR PRide Awards 2004/5: East Anglia

RECOGNITION FOR THE VALUE OF AN IPR PRIDE AWARD

Paul Dickson, Chairman IPR East Anglia

The IPR PRide Awards are acting as a catalyst to raise the profile of the IPR in the region and increase the PRO's involvement in the IPR at a regional and national level. Entries from in-house departments and PR firms were up this year, across a wide range of sectors. There was also a good geographical spread with entries from Cambridgeshire, Essex, Norfolk and Suffolk. The value of winning an award is clearly being recognised, which is good for team-building and is an important business development tool.

The Young Communicator award was judged in the region for the first time this year, and the panel was impressed by the quality of the entries, making the final decision very difficult. The five finalists each demonstrated a great deal of professionalism and enthusiasm during their panel interviews.

Their references spoke volumes for the high regard both their line managers and clients had for their work.

Talented young communicators are vital for the growth and success of the region's PR industry, and the fact that we have many top-quality PROs in their 20s bodes well for the development and standing of PR in the East of England. Congratulations to the winners and thanks to everyone who submitted their work to the scrutiny of their peers. I really appreciate your committment to PRide.

A POSITIVE WAY TO HELP RAISE THE REGION'S PR PROFILE.

Chris Starkie, business editor, Eastern Daily Press

The IPR Awards are fast becoming an important part of the calendar in the East of England.

They are a useful benchmark for PR companies and professionals to judge their performances against and - for those who win - a reward for the hard work that goes into successful campaigns.

The awards are also starting to play a positive role in helping to raise the profile of public relations in the region. For those who aren't involved in the profession, they highlight the most successful outfits and the work they have carried out, and give a good guide to the region's PR industry.

From the journalist's point of view, the IPR PRide awards are, perhaps most importantly, also helping to raise industry standards. Public relations is playing an increasingly important role in the region and it is fortunate that in the East of England we do have a number of really high-quality companies.

By this I mean companies that are willing to go that extra mile for their clients, but are also responsive to the differing demands of the media.

Being involved in the judging of the awards for the past two years has given me a fresh insight into just how much work goes into public relations campaigns and the quality of the end product.

AWARD WINNERS PICK UP THEIR ACCOLADES.

The PR Team of the Year - In-House

University of Cambridge (Winner) The judges said this was a superb entry from The University of Cambridge, adding that its PR work with vice-chancellor Professor Alison Richard alone made them worthy winners of the award.

The team turned what was essentially an appointment story into something more by leveraging the fact that she is only the second woman in history to become vice-chancellor of the university. It successfully put across her charismatic personality in the media announcement. Consequently, the resulting coverage in the national press was excellent. The team's work surrounding the university's Science Day also contributed to its winning of this accolade. This is a small and dedicated team that is clearly very passionate about communication with a range of audiences.

THE PR TEAM OF THE YEAR - CONSULTANCY

Ware Anthony Rust (WAR) PR (Winner) The judges said this was a good all-round performance from WAR. The team is clearly ambitious and has shown itself capable of generating some really fine ideas. Examples included its Balancing Blooms campaign, a really well-executed, creative mailing - cleverly done to time with journalists arriving in the office on Monday morning - that achieved loads of national press cuttings. Other programmes ranged from work with dotcom and data firms to online and trade campaigns that achieved a greater reach than might have been expected. It also achieved good coverage on small budgets for a couple of clients. All in all, WAR has delivered consistently high-quality entries showing a full spectrum of skills across a number of PR and communication disciplines.

YOUNG COMMUNICATOR OF THE YEAR

Robin Phillips, Fox Murphy (Winner)

An excellent submission from an outstanding young entrant. Robin Phillips is an inspirational, highly creative and very energetic PR professional who, at the age of 26, is successfully running a team of two account executives. He puts as much enthusiasm into a campaign for a civil engineering client as he does into the world of Disney, and he demonstrates real understanding of the impact his work can have on his clients' bottom line. This could be why, after working for three years on Disney on Ice in Nottingham, he managed the pitching process and won the UK-wide Disney Live account. He impressed the judges with his openness, sense of humour and his evident commitment to his chosen profession.

THE OTHER WINNERS

PHOTOGRAPHY DESIGN OR NEW MEDIA

Ware Anthony Rust (WAR) PR Letts Revise - Give Yourself The Edge (Silver)

Essex County Council - Proof of Age Scheme (Finalist)

Mosaic Publicity - Getting a Zest for Success (Finalist)

CHARITY OR NON-PROFIT CAMPAIGN

SILVER - WAR PR Atlantic Challenge - Two Men Make Waves for Cancer Research

INTEGRATED PR CAMPAIGN

GOLD - University of Cambridge Chain Reactions

SILVER - The Bottomline Consultancy Rediscover Bedtime

FINALIST - East of England Development Agency - Landmark East (Finalist)

FINALIST - Norfolk County Council - Your Norfolk, Your Say

ISSUES OR CRISIS MANAGEMENT CAMPAIGN

SILVER - Chelmsford Borough Council Enforcing Planning Law

BUSINESS-TO-BUSINESS CAMPAIGN

GOLD - WAR PR UK Relaunch Of Redstone

GOLD - WAR PR Dirty Data Detox

SILVER - PR Point UKOUG Annual Conference

FINALIST - Newsmakers PR - Project Sponsorship of Hansells Norfolk Cricket League

COMMUNITY CAMPAIGN

SILVER - One Adopt-a-Station

NEWSLETTER

SILVER - Norfolk County Council Your Norfolk

FINALIST - Essex County Council

TRADE OR TECHNICAL CAMPAIGN

GOLD - WAR PR Datanomics Dirty Data Detox

Use of Internal Communications

SILVER - Essex & Suffolk Water Inf'eau With A Smile!

CONSUMER CAMPAIGN

GOLD - Quay West Hungry Horse Karaoke Krazy

SILVER - WAR PR Get On Board With Traditional Play

FINALIST - Shorthose Russell - Sportspark, Norwich

IN-HOUSE CAMPAIGN

GOLD - University of Cambridge History In The Making

PUBLIC AFFAIRS/LOBBYING PROGRAMME

No entries were received in this category

CORPORATE AND FINANCIAL CAMPAIGN

SILVER - WAR PR UK relaunch - Dotcom Survivor Comes Back From The Brink

PUBLIC SECTOR PROGRAMME

SILVER - Chelmsford Borough Council Quality of the Built Environment

RELATIONSHIP MANAGEMENT PROGRAMME

SILVER - Fox Murphy First Eastern Counties

LOW-BUDGET CAMPAIGN

GOLD - One Platform 4

SILVER - One Adopt a Station

WAR PR Balancing Blooms (Silver)

FINALIST - Newsmakers PR - Project sponsorship of Hansells Norfolk Cricket League

Project PR TV Radio and Press for £1,500 Pernnington Chartered Surveyors (Finalist); Kerri Worrall, One (Highly Commended); Natalie Yates, WAR (Highly Commended); Melanie Gardner, University of Cambridge (Finalist); Tori Stokes, Band & Brown Communications (Finalist)

Small Team/Sole Practitioner

Project PR Achieving The Best For Our Clients (Winner).

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