Former Gavin Anderson chief executive and Maitland managing partner Neil Bennett is leading the account and reports to Boosey CEO John Minch.
Minch said Maitland’s brief would also encompass trade press and the company was keen to get across the message that a restructuring following a HG Capital-backed management buy-out last year was now over.
‘We are still seen as a heritage company when in fact we are an intellectual-property-rights owner that is doing some interesting things with classical music,’ Minch said.
Founded in 1930 through the merger of Boosey & Company and Hawkes & Son, the company has traditionally been seen as a musical-instrument maker, even though its instrument workshops were sold off in 2003.
The company owns the rights to music composed by traditional classical composers such as Stravinsky and modern composers such as Harrison Birtwistle.