Symbian reviews global PR brief

Symbian, the mobile-phone software giant, is reviewing its global PR account, ending Text 100’s three-year hold on the brief.

Symbian global PR manager Anatolie Papas – who joined the company from Text 100 in 2001 – confirmed it had begun the search for a new agency. It is believed that around ten agencies were asked to submit initial proposals on Monday this week, but Symbian has yet to draw up a shortlist.

‘We are looking to start with a new agency to help us move along with the planning and evolution of our business,’ Papas said.

Symbian was established in 1998 as an independent company by handset makers Nokia, Sony Ericsson, Siemens and Panasonic to compete with Microsoft for dominance of operating systems (OS) for smartphones – handsets with advanced features such as video telephony and email.

In August, Nokia took a controlling stake in Symbian while the company announced that it would make its OS available for cheaper handsets.

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