Agency chiefs lend support to ‘mentoring’ scheme

Luther Pendragon partner Mike Grannatt, Media Strategy MD Charles Lewington and Kaizo director Rosemary Brook are among the industry figures spearheading a PR mentoring scheme from the Guild of Public Relations Practitioners.

The scheme’s other initial volunteers include Beattie Communications director Tim Blythe and Institute of Directors public affairs director David Marshall.

The scheme will offer a confidential relationship in which a set of personal development goals will be set and evaluated after 12 months.

Areas of mentoring might cover advice on setting up an agency or advice for a female PRO returning to work after maternity leave.

Brook said: ‘We don’t wish to duplicate the IPR and PRCA in training and development, but we did identify a gap where practitioners at all levels were facing pivotal moments in their careers and could benefit from mentoring.’

The guild said its prime target was agency account directors or in-house managers with two or three direct reports.

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