The Tote axes College Hill as it prepares for sell-off

The Tote has dropped College Hill as its retained corporate PR adviser as the Government prepares to sell off the state-run bookmaker.

The Tote corporate PR manager Liza Wallace said it ceased working with the agency last week following royal assent of the bill on 26 October that will see The Tote privatised.

‘The reason we put College Hill on notice is that we always intended only to have support for the privatisation process,’ she said.

Wallace added that the firm did not plan to draft in an agency to replace College Hill and would not call in PR support before the group’s sell-off.

She said controversy around the price the Government chose to put on the group was a matter for the different government departments involved in the sale.

Sale plans announced by The Tote last Wednesday are expected to value the company at between £150m and £200m.

However, critics say the sale to a racing trust significantly undervalues the company, which could be worth as much as £500m.

College Hill has held The Tote account since February 2003.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.