Birds Eye stages consumer pitch

Unilever UK has put its Birds Eye consumer PR account up for review as it attempts to raise its profile as a nutritional food supplier.

The frozen-food giant is on a drive to ‘dispel the myth that frozen foods are inferior to fresh-food products’, according to Unilever Ice Cream and Frozen Foods head of corporate affairs Helen Lo.

The move follows its decision to remove artificial preservatives from its convenience-food brands and to increase the vegetable content of its children’s meals.

The business up for grabs includes the Birds Eye and Captain Birds Eye brands.

Lo said she had not yet shortlisted any firms, but was ‘sifting through a number of applications and proposals’ and expected to have put together a shortlist by next week.

Incumbent agency Cairns &Associates, which has held the account for two years, will not be repitching by ‘mutual agreement’ with Unilever.

Cairns deputy MD Charlotte Clarke said its contract had come to an end and ‘it was time for a fresh perspective’, although the agency will continue to work on other Unilever brands such as Timotei and Vaseline.

It is understood that Cohn & Wolfe, Weber Shandwick and Manning Salvage & Lee are in the frame for the work.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.