It is lighting up the walls of the Globe Theatre in London with Islamic images that demonstrate the positive contribution of Muslims to British culture and plans to hold a series of events celebrating Shakespeare and Islam. These include a rare performance of the 1622 edition of Othello, workshops on the play in English and Arabic for children with special needs, a talk on Shakespeare by a Muslim and productions of new plays by Muslim writers.
Exhibitions featuring 100 successful Muslim professionals born in Britain will also be held in local galleries across the UK in a bid to emphasise the different roles Muslims play in their communities.
National broadcast and print media are being targeted, along with Asian and Arab ethnic publications and the Muslim faith press.
Local press are being sent details of community events involving Muslims and non-Muslims, such as neighbourhood clean-up days and regeneration initiatives.
Recent research by the society, which found that 80 per cent of non-Muslims want Muslims to be more accessible, will be used to sell-in stories to the media.