EOC hires QBO for pregnancy task

The Equal Opportunities Commission (EOC) has hired QBO Bell Pottinger to raise awareness of discrimination against pregnant women in the workplace.

It will run a media relations push from January to March, when the EOC will release a report and call for measures to tackle the issue.

QBO director Mark Buchanan said: ‘The campaign is designed to reach female employees and employers at medium to large firms. It will target tabloid and lifestyle press, as well as broadsheets and human resources titles.’

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