August.One wins NPL comms job

The National Physical Laboratory (NPL) – the UK’s official measurement body – has drafted in August.One Communications after a five-way pitch to bolster its profile and promote its services to businesses, particularly those in the engineering and medical sectors.

August.One consultant Matt Bretherton said: ‘Our work will promote the NPL to the science community and get people to buy its measurement services.’

It will target mainstream scientific publications such as New Scientist and Nature.

Bretherton said: ‘The more accurately we measure time, for example, the more accurately we can measure computers or space travel.’

Private contractor Serco recently had its DTI contract to manage the organisation renewed for ten years.

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