Whirlpool to hire first Euro agency

Comerio, Italy: Whirlpool is closing in on the hire of its first European consumer and trade PR agency.

The white-goods firm is looking to hire an agency to create a ‘PR concept and strategy’ for its brand in Europe, according to European director of customer loyalty Esther Berrozpe.

It has whittled down a seven-strong list of agencies from across Europe to two – including a UK agency – to battle it out. The review is being conducted out of Whirlpool’s HQ in Italy.

It uses separate agencies for each European market.

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