Arun calls in DTW for recycling job

Arun District Council in West Sussex has hired DTW to run a media relations campaign supporting its effort to boost recycling.

The campaign will run from February to April and aims to boost recycling rates from 13 per cent to 36 per cent, in line with government targets.

DTW will use a combination of local print and trade media and radio to raise awareness among residents of a fortnightly recycling scheme that uses wheelie bins. The bins accept cardboard and cans as well as paper, which the council also recycles separately.

Arun Council head of environmental amenities Kevin Basford said: ‘The new policy of putting an increased range of recyclables into one container means we are introducing no-thinking recycling. This makes it easier to commit to the statutory recycling target, which was a consistent message from our residents in our Arun Priorities consultation.’

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