Awareness campaign close-up: UNAIDS embarks on global push

Organisation UNAIDS Campaign World Aids Day PR teams In-house with other campaigning organisations Budget $50,000 (£27,000) Date 1 December

This week was set to see the release to the press of the latest statistics on the extent of the global Aids epidemic as momentum builds towards World Aids Day on 1 December.

The campaign, co-ordinated globally by Geneva-based UNAIDS, has the strapline ‘Have you heard me today?’ and is this year seeking primarily to boost awareness of, and help address, the issues affecting women and girls with HIV and Aids.

The campaign is targeting governments and individuals with events co-ordinated by national and local authorities and NGOs set to take place globally.

A simultaneous launch of an annual update on the state of the Aids epidemic is scheduled to take place in 14 capital cities and UNAIDS hopes millions will wear red ribbons on 1 December as a show of solidarity.

The day aims to highlight progress made in the fight against HIV and Aids. According to UNAIDS, it ‘offers an opportunity to remember the 20 million people who have died and is an opportunity to acknowledge the 40 million people living with HIV, bringing into focus the challenges for the future’.

UK events are being arranged by organisations such as the National AIDS Trust and the UK Coalition of People Living with HIV and AIDS.

A conference organised by the Zimbabwe Women’s Network UK to highlight issues will take place in London on 6 December.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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