GSK in remedy push on Pharmacy Channel

GlaxoSmithKline is to launch a winter consumer drive for its Beechams and Night Nurse cold remedy brands through pharmacy digital network Pharmacy Channel.

Launching on 6 December, the drive will consist of separate advertising for Night Nurse and the Beechams All In One and Max Strength Sore Throat Relief Lozenges on its advertorial service Health Watch.

Pharmacy Channel head of sales Fraser Sim said the campaign will run until the end of January.

‘The first campaign will tell consumers the daytime products are something you can take on the go without water and so avoid disrupting busy lifestyles,’ said Sim. ‘The second will also say that by taking the day and night remedies in combination you can sleep well and have a more comfortable day.’

In addition, its Pharmacy Direct service will educate pharmacy staff on the products’ benefits.

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