Diary: Golden Goose wins

Fake Faces PR job Prize for most bizarre new clients and PR strategy of the week goes to Laura Wood and Miki Watson, co-founders of Golden Goose PR.

The duo plan to promote their latest client, Fake Faces MD Jez Lee, as a pundit on celebrities behaving badly.

The idea, Wood tells us, is that Lee, as head of a company that hires out dead ringers for celebrities such as The Office's David Brent (aka Ricky Gervais), will hold forth on subjects such as David Beckham's haircut changes.

This illuminating analysis will run in tandem with Lee training his doppelgangers to behave in an equally headline-friendly manner.

A stiff challenge, perhaps, but surely no more difficult than another agency client, designer Robert Cary-Williams, who made his name firing shotguns and fireworks through his stock.

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