Direct Line brings in Band & Brown

Direct Line this week appointed Band & Brown Communications to promote its insurance products after a four-way pitch.

The agency will start work in 2005 on consumer PR projects promoting Direct Line’s motor, home, travel and pet insurance.

Band & Brown worked for Direct Line on a project basis two years ago. It replaces Lansons Communications, which will finish work on a project next month.

Direct Line, a subsidiary of Royal Bank of Scotland, announced last month that motorists with its insurance will no longer lose their no-claims discount if they are hit by an uninsured driver.

It took the step amid growing concerns about the number of people driving without cover.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Insight Public Affairs joins Blue Star Strategies international agency network

Public affairs agency Insight has joined a five-strong international network of lobbying agencies set up by US member Blue Star Strategies.

DWP communications chief Richard Caseby secures apology from The Guardian

DWP communications chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.