COI overhaul ushers in consumer PR shops

The Central Office of Information (COI) has heralded a new era in government communications policy by appointing specialist consumer agencies to its PR roster for the first time.

COI overhaul ushers in consumer PR shops
COI overhaul ushers in consumer PR shops

The 31-strong list of agencies includes consumer specialists Kazoo Communications, Cake, Cunning, The Fish Can Sing and Frank PR.

COI deputy director of PR Janice O’Reilly said: ‘This is about pitching the citizen at the heart of communications so we need agencies with a very strong understanding of the consumer.’

August.One Communications, Citigate Communications, QBO Bell Pottinger and Kinross & Render are among 11 agencies to have been dropped.

The previous roster of 28 shops was drawn up in 2001. The COI’s annual PR spend topped £10m in 2003/4 compared to £7m in 2002/3.

The roster contains 16 new agencies. The others are Amazon PR, Blue Rubicon, Cohn & Wolfe, Four Communications, Freud Communications, Harrison Cowley, Lexis Public Relations, Manning Selvage & Lee, Munro & Forster Communications, Ptarmigan and Trimedia Communications.

Applications to be included on the roster came from 170 agencies.

The Department for Education and Skills has its own PR roster, while the Department for Work and Pensions is in the process of creating one. They both use the COI’s roster on a project basis.

COI is also to review its ad roster next spring. It wants agencies launched since its last roster was formed four years ago to apply.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.