H-P rejigs PR for consumer focus

Hewlett-Packard has revamped its EMEA PR structure as it bids to become more consumer-facing.

The computing giant has set up small medium business (SMB) and consumer EMEA PR operations. In the past, it split PR according to product portfolios.

Retained agencies Hill & Knowlton and Porter Novelli have consequently won accounts – worth around £500,000 each – off each other. H&K scooped a Personal Systems Group EMEA consumer brief off PN, which has landed H&K’s Commercial Printing Solutions EMEA SMB work.

H&K now handles all consumer PR in the region, while PN is the SMB agency.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.