Singapore Tourism Board stages review of UK PR

The Singapore Tourism Board has put its UK PR account up for pitch. The board, which is a department of the Singaporean Government, is on the hunt for an agency to promote the city-state as a top stopover destination to British business and leisure travellers.

The Red Consultancy has worked on the six-figure account for the past four years and said the review was a result of government regulations, which state that all contracts must be reviewed every two years.

The brief includes a remit to promote Singapore in the travel consumer and trade media.

‘The board wants Singapore to be seen as a tourist and business hub for Asia, ideal for both holidays and conferences,’ said Red CEO Mike Morgan.

Pitches are due to take place after Singapore Tourism Board area director for Northern and Western Europe Tee Yen Chew returns from Singapore on 24 November. Agencies have yet to be shortlisted.

The board looks set to back recent controversial plans to build Singapore’s first-ever casino. The Singapore government had previously rejected the idea of building a casino in the state, arguing it would breed gambling addicts and organised crime.

But Singapore’s International Advisory Council for Tourism, which is advising the tourism board on whether the casino should go ahead, supported the proposals unanimously earlier this month.

The casino will be part of a multi-million-pound theme park resort in Singapore’s resort island of Sentosa.

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