The charity kicked off the campaign with an attack on the level of service provided by the NHS for people with MSCs. It is using a survey that found that 92 per cent of public health professionals believe they cannot provide the level of care MSC sufferers need to highlight the launch of its new standards framework.
The framework identifies the treatment people should expect and aims to help the NHS improve resource management and reduce return appointments. Doctors are being targeted, with a further push aimed at health service users set for next year.
‘We want to ensure patients are aware of the standards their healthcare professionals should be striving towards,’ said ARMA PR consultant Ben Furner.