FullCircle targets style magazines

Fashion label FullCircle is to focus its PR on the style press as it prepares to open its first retail outlet in February.

It will concentrate on titles such as Elle, Glamour, Esquire and GQ for its women’s and men’s ranges as it attempts to build a clear brand profile for the launch of its first store in Covent Garden.

Yellowdoor has been appointed to handle the consumer PR account. Account manager Caireen Wackett said brand-building activity would run alongside editorial product placement.

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