The product, which received Food and Drug Administration approval last month, is being positioned as a pimple-fighter that can be used over large areas of the body. It is not sticky and will not stain clothes, according to a company product manager.
The agency is handling media relations, consumer education, and third-party development, said agency SV-P Pat Garrison.
CS has hired Megan James Roberts from Cohn & Wolfe to manage accounts for Connetics and King Pharmaceuticals. CS is also handling PR for Velac, an acne product under development.