Finsbury wins Bradford & Bingley from Tulchan

High-street bank Bradford & Bingley has ended its two-year relationship with Tulchan Communications and hired Finsbury.

B&B head of PR Siobhan Hotten confirmed the group had dropped Tulchan for Finsbury after a review of external advisers instigated by CEO Steven Crawshaw, who moved from the bank’s lending and savings business to take over from Christopher Rodrigues in March.

Rodrigues, who appointed Tulchan, resigned to become chief executive of Visa International in San Francisco.

Hotten said the bank had shortlisted four firms for the account, which is thought to be worth around £120,000.

She would not comment on the other firms that pitched for the business, but Tulchan is understood to have lost to Finsbury after a battle, that also involved Brunswick and the Hogarth Partnership.

‘We have a new CEO and, while we are delighted with the work that Tulchan did for us, it is good to start with a new sheet of paper,’ Hotten told PRWeek.

In May, B&B announced details of a strategic review of its operations, which included the sale of independent adviser groups Charcol Aitchison & Colegrave and Charcol Holden Meehan. The bank is also selling non-core businesses John Scott & Partners, its Charcol mortgage broker business, which includes online service Securemove, and B&B’s surveying business Bradford & Bingley Estate Agents.

Meanwhile the bank has formed a partnership with Legal & General that will see around 200 of B&B’s investment, pensions and protection advisers transfer to L&G next month.

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