ING Direct in UK consumer pitch

ING Direct is staging a pitch for a single overall consumer brief as it bids to streamline its UK PR support by scrapping its separate media relations and strategy accounts.

This is the first review of the banking brand’s UK agency support since it launched last year.

Both Jackie Cooper PR, which has handled the strategic support brief since the firm’s UK launch, and Bottle PR, which has handled media relations for the same period, have been invited to pitch for the newly created account.

Marketing director Gina Fusco told PRWeek: ‘This review is not as a result of anything.

‘It was just felt that we can operate better by consolidating the PR support into one agency,’ she added.

Discussions with several agencies have been ongoing and a decision is likely by the end of the month.

ING launched in the UK in May last year. It is part of the Dutch ING Group and was the eighth ING Direct to open, following others in the US, Canada, Australia, Germany, Spain, France and Italy.

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