Tennis body LTA in consumer review

The Lawn Tennis Association (LTA) is reviewing its consumer PR account for promotion of the sport and the organisation.

The pitch is understood to involve three agencies and is set to be concluded within two weeks.

Incumbent agency Exposure, which has worked on the brief for around three years, is understood to be repitching. The successful agency will report to LTA comms director Heidi Cohu and a consumer PR manager, who is expected to be appointed soon.

The account review does not affect the LTA’s relationship with QBO Bell Pottinger, which works on a B2B programme.

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