Bottlegreen reaches out to national press

Cotswolds-based soft drinks firm Bottlegreen Drinks Company is to expand its PR activity with a focus on drinking occasions as it bids to build its national media profile.

Bottlegreen reaches out to national press
Bottlegreen reaches out to national press

PR has previously concentrated on the ingredients and nature of its brands, but Bottlegreen marketing manager Matthew Langley said activity will attempt to attach a lifestyle message to products by talking about the occasions attached to drinking.

The PR campaign with a six-figure budget will position Bottlegreen’s cordials and pressés and its Bon Grape-branded lower-alcohol spritzers as ideal for occasions when people want an alternative to alcohol and caffeine, such as at lunch.

With a focus on women aged 25 and over, it will concentrate on alcohol avoidance, such as anti-drink-driving campaigns and post-Christmas health features, and raise the brands’ profiles in pregnancy titles.

Langley has hired London-based Clarion Communications to take over

PR for its portfolio from Kabassa Marketing Communications, which is based in Bristol. Clarion will start work in February 2005.

‘We needed a larger agency that could deal with our growth. It came down to the inside/outside London debate and Clarion’s access to national journalists attracted us,’ said Langley.

Bottlegreen was established in 1989 and has an annual turnover of around £6.5m. The company was buoyed last month by a contract win to produce lemon and apple drinks under the Prince of Wales’s Duchy Originals banner, and the August launch of its dairy and soya-free milk alternative Tiger White.

Langley said new brands would be launched into ‘completely different areas to what you would expect Bottlegreen to operate in’.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.