Royal Mail strikes deal with councils

Local authorities can expect cheaper and better-targeted distribution of their printed comms material following a deal struck with Royal Mail.

Royal Mail has agreed to extend the periods for which councils can book it to distribute their materials to two years. It has also allocated distribution according to council boundaries rather than by postcodes, said LG Communications secretary and treasurer Kevin Wilson.

The deal was struck between PROs from councils including Staffordshire, West Sussex and Surrey, and Royal Mail national sales manager Tim Cable, in Milton Keynes last week. It follows negotiations that began earlier this year (PRWeek, 21 May).

The latter commitment will save councils money by ensuring only people resident within council boundaries receive their mailings.

LG Comms will present Royal Mail’s service package to its 200 council members at its 13-15 April annual conference.

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