Julie Hollings, who managed Haringey’s press arm during the Victoria Climbié inquiry, will take the post of director on 1 December, and is charged with setting up a DTW office in the capital.
Hollings will report to founding director Robin Treacher, who said her appointment was designed to claw back public sector business in London.
‘Over the last ten years, we have done less and less in the London boroughs and the Home Counties and part of Hollings’ appointment is to reverse this,’ he said.
The London office will be in Victoria and will offer public affairs as well as broader comms support.
The appointment comes just a week after the agency joined forces with public sector services firm, pps (PRWeek, 5 November).
Treacher said: ‘Most of the London boroughs are using external PR support, whether it is for interim management, reviews, audits, campaigns, public affairs or design.’
The office will be DTW’s third in the UK; the others are in North Yorkshire and Kent.
Hollings is currently interim director of comms at the Independent Police Complaints Commission, where she is covering maternity leave for Sarah Clifford.
Hollings was chair of the Society of County and Unitary PR Officers (SCUPRO) – now LG Comms – from 2001 to 2002.