Hsd wins Belfast fertility clinic PR

Belfast private fertility clinic Origin Fertility Care has appointed Rickmansworth-based PR firm hsd communications to boost its profile.

PR activity is targeting fertility experts and people with fertility problems in both Northern Ireland and south of the border.

The campaign will be further supported by a public affairs campaign surrounding the sensitive issue of fertility services in Ireland.

The purpose-built centre, which opened two years ago, provides services ranging from semen analysis and ovulation induction to donor insemination.

Hsd won the contract after an uncompetitive pitch and has a rolling 12-month contract. The hsd team is led by account director Cerys Evans, who reports to scientific director Jenny Hall.

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