Avantgarde launches evaluation tool
Budapest: Business communications firm Avantgarde Group, has joined forces with software development company Mirai Interactive to launch media coverage analysis and reporting software, newzeus.
According to Attila Schillinger, managing director of Avantgarde, the software measures the effectiveness of an organisation's communications efforts by monitoring key messages, issues, frequency of publication and attitudes by media and stakeholder groups.
Its first customer is British-American Tobacco Hungary.
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