Avantgarde launches evaluation tool

Budapest: Business communications firm Avantgarde Group, has joined forces with software development company Mirai Interactive to launch media coverage analysis and reporting software, newzeus.

According to Attila Schillinger, managing director of Avantgarde, the software measures the effectiveness of an organisation's communications efforts by monitoring key messages, issues, frequency of publication and attitudes by media and stakeholder groups.

Its first customer is British-American Tobacco Hungary.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.