Bank of Ireland puts UK PR account up for pitch

Ireland’s largest retail bank Bank of Ireland is on the hunt for an agency to handle a UK corporate and financial services PR push.

Bank of Ireland puts UK PR account up for pitch
Bank of Ireland puts UK PR account up for pitch

Bank of Ireland group corporate communications head Dan Loughrey said the bank was putting together a longlist of around 12 agencies including incumbent financial comms agency The Maitland Consultancy.

Loughrey said restructuring of the bank’s operations and UK ventures – such as Bank of Ireland’s joint venture with the Post Office to sell loans and motor insurance over post office counters – had been the catalyst for putting an expanded PR brief up for pitch.

The brief also includes promotion of Bank of Ireland’s corporate banking and global markets businesses in the UK.

Loughrey added that the bank hoped to make a final decision on the new account by early to mid-December.

The winning agency will have a 12-month contract with the bank, reviewed after six months.

The bank hoped to final-ise its longlist at the end of last week.

Bank of Ireland gets around 30 per cent of its group revenue from the UK and believes there is potential for ‘enormous growth’ in its business in the country.

Although the bank has a secondary listing in London, Bank of Ireland’s primary listing is in Dublin.

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