DTW founders Robin Treacher and Peter Whelan, who will retain day-to-day control for at least three years, said there would be no redundancies at the 30-strong agency.
Treacher told PRWeek that the decision was made to take DTW ‘into the next division’. He said: ‘We hope to double the size of DTW as part of pps.’
The agency, whose clients include councils such as North Yorkshire and Bath, has offices in London, Teeside and Canterbury.
Currently pps operates a minor local government comms unit, overseen by director of marketing Robert Shaw. Treacher and Whelan will report into pps operations director John Flynn.