Media Relations: Camp Beaumont builds on brand

Kids’ activity holiday firm Camp Beaumont is to promote its positive impact on media issues such as child obesity, health and security in a PR drive as it celebrates its 25th anniversary in 2005.

Hulse Communications has been appointed to the £50,000 PR account after it implemented a similar three-month campaign for industry body the British Activity Holidays Association last spring.

PR activity is to move away from a focus on discounting and special offers to build the camp’s corporate brand in travel, parenting and education press by tackling parent and teacher concerns about obesity and security.

Hulse will also handle PR for parent company The Kingswood Group, which creates holidays and courses for 130,000 children, and is bidding to win major contracts from government and local authorities.

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