Horlick prepares PR drive for Bramdeen venture

City superwoman and former SG Asset Management CEO Nicola Horlick is set to mount a PR blitz to promote the launch of her new fund management venture next week.

Horlick, who left SG last summer, has hired financial services shop Mainland to promote Bramdeen Asset Management, a multi-manager business aimed at charities and the smaller end of the pension fund market.

Bramdeen is to start as an equity investor but plans to expand its portfolio into bonds, private equity and property. Horlick is looking for fund managers to join Bramdeen and hopes to start trading next year.

Separately, Mainland is also promoting the new venture of former head of Commerzbank in London, Mehmet Dalman. Mainland founder Neil Mainland is advising Dalman and his hedge-fund group WMG.

WMG started trading in October and already has around £1bn under management. In addition to hedge fund and fund of fund management, WMG also acts as a financial services company for hedge funds.

Dalman came to prominence at the end of last year when Commerzbank made a major acquisition of Manchester United shares, later passing on the stake to Malcolm Glazer.

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