Hagg has taken on the role of director of public affairs and sits on the agency’s board. He is the long-awaited replacement for Ed Vaizey, who is now principal speechwriter for Conservative Party leader Michael Howard.
Hagg, who reports to managing director Sarah Robinson, oversees a PA team of eight but will also aim to bolster Consolidated’s credentials in corporate responsibility.
‘I will aim to provide us with some corporate clout,’ he said. ‘We offer a corporate as well as a Westminster and policy service and I will ensure that offer is well understood externally.’
At British Gas he managed PR and public affairs for the company’s £150m ‘Here to Help’ household-poverty scheme as well as a tie-up with Help the Aged. Most of his responsibilities have been handed to Simon Henderson, head of corporate responsibility at parent company Centrica.
Prior to British Gas, Hagg helped establish Hill & Knowlton’s CSR practice and was an associate director in the agency’s public affairs team, where he worked for clients including BT, British Energy, De Beers and the Government of Botswana. He is also a former UK issues adviser for Shell International.
Consolidated launched its PA practice in 1998.