Awareness campaign close-up: BDHF in mouth cancer PR push

Dental health charity the British Dental Health Foundation (BDHF) hopes case studies on sufferers, together with the distribution of 20,000 information guides to health professionals, will help to propel Mouth Cancer Awareness Week into the mainstream press.

Organisation British Dental Health Foundation

Campaign Mouth Cancer Awareness Week

PR team In-house

Budget £9,000-10,000

Date 7-13 November

Mouth Cancer Awareness Week is promoted by BDHF’s own PRO, with the support of several health charities and organisations, including Cancer Research UK, Denplan and the British Dental Association.

BDHF is co-ordinating the PR campaign, with events being organised by GP and dental practices, pharmacists and other health professionals.

The case studies aim to highlight the fact that mouth cancer, which has the fastest-growing number of new cases of any cancer, can affect anyone.

Although excessive smoking and drinking are the main risk factors in developing mouth cancer, sufferers who will be talking to the media include men, women, the elderly and the young, as well as smokers and non-smokers.

The key message the campaign carries is the importance of early detection. Sufferers only have a 50 per cent chance of survival – but early detection of the disease can increase this by 90 per cent.

For more information contact the British Dental Health Foundation PR officer Leigh Greenwood on 0870 770 4014.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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