APPC plans drive to perk up profile

The Association of Professional Political Consultants (APPC) is planning a marketing drive to raise its profile and the understanding of its role among politicians and policy makers.

The move comes in response to research showing that, although MPs’ opinions of lobbying companies were favourable, their awareness of the APPC was minimal.

APPC chairman Warwick Smith said: ‘The principle of doing something [to raise the APPC’s profile] has been signed off, but the details haven’t.’ He said the issue would be discussed at the next management committee meeting in two weeks.

The organisation is understood to be considering a reception for members and politicians next spring to launch the drive. Smith said he favoured a ‘sustained effort’ to bolster its profile.

The Communicate Research survey in February found that 19 per cent of MPs agreed the APPC was ‘doing a good job in raising professional standards’, compared with 12 per cent who disagreed – but 69 per cent said they ‘don’t know’.

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